Innovation Reimagined: Explore the Fully Redesigned 2023 Toyota Prius Prime

June 19th, 2023 by

Already beloved by eco-conscious drivers, the Toyota Prius Prime has undergone a must-see makeover to elevate both styling and performance. This plug-in hybrid (PHEV) now features a far sportier design, upgraded tech features, and an even more capable powertrain!

In fact, the latest Prius Prime PHEV to join the line-up benefits from a nearly 100-horsepower boost, along with an impressive improvement in all-electric driving range – now 44 miles on a single charge!

Read on to learn more, then stop by your local Morgan City, LA Toyota dealer to find the right new ride!

Plug In And Go: Prius Prime Electric Performance

Toyota has ditched previous models’ 1.8-liter engine in favor of a beefier 150-horsepower, 2.0-liter engine. This engine pairs with two electric motors, one devoted to powering drive wheels and the other controlling a planetary gearset, to offer a combined 220 horsepower. Working in tandem, the 220 hp system achieves 52 mpg combined, while still offering agile acceleration – zero to 60 mph in 6.6 seconds! You’ll also enjoy an all-electric driving range of up to 44 miles, a 19-mile improvement over the last model year!

The 2023 Toyota Prius Prime for sale also comes with various driving modes to help optimize performance and efficiency: EV Mode, EV Auto Mode and HV (Hybrid Vehicle) Mode. While front-wheel drive comes standard, it is rumored that all-wheel-drive may be available for an extra cost.

Better, Bolder Design

Now sporting a lower, more eye-catching stance, the redesigned Prius Prime is both slightly longer and wider. Clean lines and sleek curves prioritize aerodynamics, while aluminum alloy wheels, slim LED lighting, and a rear light bar add a modern flair. If you’re unwilling to sacrifice style for efficiency, the revamped 2023 Toyota Prius Prime is the model for you!

On-the-Go Technology

Staying connected has never been more convenient! The all-new 2023 Toyota Prius Prime is available with the following tech and driver assist features:

  • 12.3-in. Toyota Audio Multimedia touchscreen display (easy access to navigation, multimedia functions, apps, etc.)
  • Over-the-air updates
  • Multi-Information Display 
  • Digital key capability 
  • Hands-free parking system 
  • Traffic Jam Assist (controls  steering, braking and acceleration in stop-and-go situations under 25 mph)
  • Six USB-c ports
  • Wireless charger
  • Panoramic View Monitor t

Trim Levels, Pricing and Availability

Choose from the following three trims, each equipped with the same upgraded engine and dual electric motors:

  • SE
  • XSE
  • XSE Premium

Base models start at $33,445, a good bit more budget-friendly than top-tier models that begin around $40,265. Stay tuned for updates on the 2023 Toyota Prius Prime’s arrival on our lot here at Morgan City Toyota! New models likely won’t last long, and you don’t want to be last in line to drive this innovative new plug-in hybrid electric vehicle!

Find Your Next Toyota Near Houma, LA!

In the meantime, check out our incredible selection of new Toyotas for sale here at Morgan City Toyota, formerly Courtesy Toyota! Choose from today’s most popular models, like the Toyota Tacoma, 4Runner, Corolla, Prius, RAV4 and more. Stop by for a test drive today!

Looking for an affordable Toyota in Houma that fits even the tightest budget? We’ve also stocked a wide variety of used cars for sale in Morgan City, so be sure to check out our current pre-owned inventory! Enjoy extra peace of mind by choosing a thorough inspected, certified pre-owned Toyota, complete with a comprehensive vehicle history report!

Conveniently located in Morgan City, we’re proud to serve locals near Houma, LA and Lafayette, LA. Our team not only offers an extensive knowledge of Toyota vehicles, but the kind of friendly customer service you’ll only find at your hometown dealer. Come see for yourself today!